I bet you didn’t know that you can shadow tag on Instagram! Despite its distracting name, it is not that mysterious, and it is better to learn it to enhance your performance on this fantastic social app.
You can read this article on using hidden hashtags effectively as we explain the steps thoroughly.
Instagram tries to hold a vibrant surface for its users, and on the other hand, the users try to investigate more and discover new methods to help their content go viral.
So, shadow tagging was invented! It is not an Instagram feature but a method the creative Instagram users use on their posts or story sections.
If you keep reading, you will understand “What is “Shadow Tagging” on Instagram?” and how can you use it.
How do you use shadow tags on your Instagram story?
It is so simple that if you add a hashtag to your story so it cannot be visible, you do shadow tagging on Instagram.
You can enable this trick on both the story and post sections with some simple steps mentioned in the following part.
It is not visible, but it still affects Instagram SEO and helps Instagram understand what your topic shows to the target users and audiences.
Shadow tagging is an easy process on Instagram stories. To learn how to use it just, simply follow these steps:
- Run the Instagram app on your device and enter the feed section.
- Then, you must click on your profile on the top left to access the “Add a Story” section.
- Now, you can take any photo you like or tap on the gallery to choose any picture you desire.
- After uploading the image, on the edit part, tap on the screen to type any tag or hashtag.
Now you have two options! Place the tag hiddenly on the story, or put it out of the story box! To set the tag on the story’s content, you have to:
- Find the color wheel and tap the eyedropper tool to choose your image’s color.
- After making sure the color of the tag and image are the same, place the tag in a location that cannot be seen! This is your hidden tag.
- Before tapping “Done,” you must double-check that your tag seamlessly blends into the background and is not visible to other users.
To throw the tag out of the story(!) after writing the hashtag or tag, use both fingers to push the text out.
This method will help you shadow-tag an Instagram user or use a hashtag or a keyword for the content you share.
How do you use shadow tags on your Instagram post?
Do you want to know how to make tags invisible on Instagram posts? In the new Instagram update, you can tag the hidden users and put the hashtags on the Reels in a way that is not disturbing, and it can tickle the curiosity of specific users on Instagram.
Follow the steps below to add any tags you like to your posts on Instagram without disturbing any user.
These are the steps for shadow tagging on an Instagram post:
- On the Instagram app, you have to select the (+) in the top right corner.
- Now, create a new Post and tap on “Next.”
- Now, add any creative edit you like, and tap Next.
- Write an engaging caption, then select the “Tag People” option.
- Select “Add Tag” and search and select the Instagram users you want to mention.
- Then, you can tap on the “Show Profile Category” to display the creator category.
- Hit the “Done,” and after you’ve added any additional tags and details, share the post.
Now you know how to use this feature to shadow-tag a user, you might wonder why it is essential and the benefits. Is it even worth shadow-tagging on Instagram?
What are the Purposes & Benefits of Shadow Tags on Instagram?
The term “Shadow tagging” is often used to use secret or hidden hashtags to reach a broader audience on Instagram.
People like to keep their followers guessing, and shadow tagging is a way to do that. It lets you tag someone without other people knowing.
This makes people curious. You can use shadow tagging to tag a particular user or your crush without others seeing them. You can also use hidden hashtags to reach more people on Instagram.
So, the advantages of shadow tagging on Instagram are:
1. Reach A More Targeted Audience
Using Instagram shadow tags, you can target your content to a specific audience not interested in your niche’s most popular hashtags.
This can be helpful for businesses that want to reach people who are already interested in their products or services.
For this aim, they can add some “not-too-much-relevant” hashtags to their content the way it is not visible and expand their reach.
2. To Increase Engagement
Shadow tags can help Instagram users increase engagement on their posts by making them more visible to people not already following them.
This can lead to more likes, comments, and shares, which can help boost your Instagram content’s visibility.
Consequently, giving it a try might be worth it, and you can use these advantages and see if it helps you in your Instagram experience.
Conclusion Remarks
Hopefully, now you understand what tagging is on Instagram and its usage
to make some Instagram users curious or don’t want to make a mess on your Instagram story by adding too many hashtags and written content; this feature is handy.
Hidden hags on Instagram are the best way to increase Instagram reach, and understanding shadow tagging techniques will significantly help you.
Did you understand what shadow tags are and how they work? If you are still confused and don’t know how to shadow tag a user, just drop a comment below so we can reach you as soon as possible.
Keep shadow tagging on Instagram!